This week has been so much fun for us! On Monday, we announced the launch of Primal Palate Organic Spices: a project we’ve dreamed about for years, and finally made a reality! You can read all about them HERE, they are available for pre-order right now, with orders shipping out soon! They are extremely high quality. When we tasted them for the first time, it immediately had us questioning just what, exactly, we had been buying all this time. Suddenly, the spices in our cabinet seemed bland and stale. Our new ones, on the other hand, were vibrant and fresh, full of flavor. The difference was so apparent! They are available for order now, and we hope you’ll give them a shot!
Around this time last year, we were busily working on our new cookbook, Make It Paleo 2. This book was SO special to us for many reasons. Most notably, we commissioned the help of Hayley’s sister Caitlin to join us for the recipe development. Caitlin is a well-known fixture in Pittsburgh’s restaurant scene, and has formerly worked as a sushi chef, so she really brought a keen eye (and sense of flavor) to the project. The recipes in Make It Paleo 2 are our very best recipes.
One of our favorite recipes, not only in MIP2, but in general, are our Dry-Rubbed Spare Ribs. A big part of the reason is that they are packed with flavor, but they are also incredibly easy to make. So it’s a summer-y meal you can pull together in no time. It’s perfect cookout food, so we thought we would share it with you on the eve of one of the biggest cookout weekends of the year (in the United States, at least!)
Now that the book is published, I have to share a story about how this recipe almost ruined the first print run of this book.
One night in December, a few weeks before books were supposed to go out to reviewers, Hayley and I had the idea of pulling together cute little boxes of our spice blends to send along as
bribes gifts for reviewing Make It Paleo 2. Little did reviewers know that it was ALSO a beta-test for our new line of organic spices. The reaction was so compelling, we knew we wanted to go forward with it and really commit to the project. So we opened the PDF of our new book which was at the printer, getting printed. We went to our spice blend page, and picked out four blends we wanted to include in the package. And then we had a heart-stopping realization: An ingredient was seriously wrong in our Salty Rib Rub recipe. Instead of calling out the Tandoori Seasoning recipe (a component of our rib rub), it had been changed to Tandoori Paste by an editor (we probably approved the ingredient in a complete daze). As anyone will tell you, a “paste” has no place in a dry spice blend. Everything needs to be a dry ingredient! Not only that, but since the Salty Rib Rub blend was called for in our Dry-Rubbed Spare Ribs, THAT recipe was wrong too!
We feverishly called our publisher (it was after 5 on a Friday night, and the book had been at the printer for 3 days already). We were 100% sure we were screwed. As it turned out, by the grace of God, there was a problem with one of the printing presses that week, and the book had not started printing yet. We were able to CHANGE the error, and save the day. In doing four cookbooks, we’ve never discovered an error like that. And hopefully we never will again!
Oddly enough, the Salty Rib Rub recipe in Make It Paleo 2 was also the inspiration for our Organic Barbecue Rub (although we have to say that our Barbecue Rub is definitely an improvement over the recipe in Make It Paleo 2, not to mention the superior quality of ingredients used in our blend), which is a part of our Signature Blends 3-pack. We love having it ready-made with incredibly fresh and flavorful ingredients, already on hand, which makes weeknight cooking so much easier!
We hope you all have a wonderfully enjoyable weekend. Be safe, eat great food, and drink plenty of H20!
Bill & Hayley
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